Challenge
To to take a stand against the buzz word created to disrupt the truth — conspiracy theory.
Approach
The label of fake news or conspiracy makes people form a judgement without doing any actual research and having an open mind. Because of this the public has become too dependent on the mainstream media to feed them their news & information without the consideration that they can be controlled or manipulated to push an agenda.
Result
Create a social awareness campaign that will promote free thinking and open up the conversation about what's really happening in the world.
Deliverables
Brand Identity | Adverts | Social Strategy
W.I.P.
