Challenge
To to take a stand against the buzz word created to disrupt the truth — conspiracy theory. 

Approach
The label of fake news or conspiracy makes people form a judgement without doing any actual research and having an open mind. Because of this the public has become too dependent on the mainstream media to feed them their news & information without the consideration that they can be controlled or manipulated to push an agenda.

Result
Create a social awareness campaign that will promote free thinking and open up the conversation about what's really happening in the world.

Deliverables
Brand Identity | Adverts | Social Strategy

W.I.P.
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