Challenge
For some, the second week of February is a lonely time as they watch happy couples celebrate their love for each other but, who ever said that this holiday should only be for that? For decades cars have created huge communities all centered around one thing — how much they love cars.
Approach
Car enthusiasts love to socialize and share ideas and setups at meets and festivals constantly taking place all over the world. These events feature activities that immerse attendees in everything motorsports.
Result
GoPro as well as Stancenation and Hoonigan, two popular influencers within the motorsports community will sponsor a motorsports festival the weekend of Valentine’s day including a load of activities and vendors to create an immersive Valentine event.
Deliverables
Immersive Experience | Adverts | Promo Video | Social Strategy
W.I.P.
#OURLOVERUNSDEEP